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Instant Experience Ads on Facebook used to be known as “Canvas” ads. Basically, they’re intended to capture your audience’s attention quickly and completely by filling their screen with mobile-optimized content. The Instant Experience ads bring your products, services, and brand to your audience in a unique and interesting way. Depending on the kind of format you choose for your IX promotion, you’ll be able to showcase videos, images, or let people swipe their way through your content. There’s even the option to add a sign-up form if you want people to subscribe to something. IX experiences are available to create in both he Facebook Creative Hub  and Ads Manager . Ideal for capturing audience attention in a heartbeat, Instant Experience will help you to tell stories about your brand. What’s more, you can embed pixels from Facebook and third-party apps to track conversions too. When to use Facebook Instant Experience ads:  If you know you’re reaching a mobile audience,...